It is for this reason that these days, everyone is talking about China as the sales market. The Chinese market, with its 1.3 billion population, has had a double- digit growth rate over the past few years. Introduction 1.1 Research question and motivation
Table 9: Media use per consumer segment 1. Table 8: Buying motive, promotional media and product types Table 7: Media and audience memory towards advertisement Table 6: Audience exposure to advertising media Table 5: Urban Consumer Segments in China: Demographics Table 4: Urban Consumer Segments in China: Psychographics, Lifestyles, and Media Use Table 3: China Skincare and Suncare Market Value (US $Mio.)
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Table 2: Skin care market share, China- based on 2002 estimates Table 1: Rejected Foreign and Domestic Competitors in Chinese Agro- food Market List of Figuresįigure 1: The Tchibo Group is one of the largest consumer goods companies in Germanyįigure 2: The Eight Economic Regions of Chinaįigure 4: Like Europe - Diverging Sub Marketsįigure 5: The Pyramid of China’s Urban Marketįigure 7: The BBDO Five level Model of brand managementįigure 10: Combination of Keller’s system and the brand- nature modelįigure 14: Brands Build Relationship List of Tables Many thanks to my supervisor Michael Zerres for his guidance and our conversation.
The author would like to thank the following for their co operation in helping with this report: Culture values according and regional differences in Chinaģ.5 Differences among regional markets in Chinaģ.5.1 The seven regional markets of Chinaģ.5.2 Geographic diversity and economic disparityģ.5.3 Dramatic differences among customersģ.5.5 Significant differences in consumption patternsģ.5.6 Income has had a direct impact on demandĥ.2.1 The functions of a brand for consumersĥ.2.2 The functions of brands from a company’s perspectiveĥ.3 A brand building process based on core valuesĥ.5 The Keller brand equity approach and the model of the brand- natureĥ.7 Suitable brand-drivers for the Chinese marketĥ.7.1 Brand name and Country-of-origin effectĥ.9 Basic economics legal conditions for foreign investorsĥ.9.3.1 Contract law of the People’s Republic and legal choice for contract negotiationsĥ.9.3.2 Expiry of the contract negotiationsĦ.1 Brand naming and brand name translationĦ.1.1 The need for brand name translation into ChineseĦ.1.2 Brand Naming in International MarketingĦ.1.3 Critical methods for brand naming in ChinaĦ.1.4 Critical aspects for brand naming in ChinaĦ.2.1 Logo design of foreign brands in ChinaĦ.2.2 Logo design of foreign brands according to aesthesticsĦ.3.2 Packing elements according to Chinese luxury goodsħ.2 Relationship between brand and target groupħ.2.3 Relationship between brand and consumerħ.5 Relationship communication in China by advertisementsħ.6.1 Informational versus Emotional Advertisementsħ.6.2 Essential notions and important backgroundsħ.7.2 Personal and interactive communication toolsħ.8 Suggestions for brand- advertisements Member of the Board/ Right of sole representationĭocument country on the date of registration: LatviaĪctual data.3. This will help you to be sure that in these documents the expiry date of the mandate is not specified. State mandatory social insurance contributionsĭue to amendments to the Commercial Law in connection with the official mandate, please become acquainted with the latest version of the statutes and the minutes of shareholders' meeting. Paid capital - 2 800.00 EUR (Registered in State Enterprise register ) Registered capital - 2 800.00 EUR (Registered in State Enterprise register )Īdvertising agencies (73.11, version 2.0) (Source: SRS, CSB, ZO.LV) History of changes in activitiesĭata updated in the Register of Enterprisesĭata updated in the Register of Enterprises:Ĩ 426.34 EUR to Find out current information about tax debtsįinancial indicators (last submitted year) Miglas iela 74, Bukulti, Garkalnes pag., Ropažu nov., LV-1024 Previous addresses Other registered in this address
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