The company is also eyeing expansion into Canada.
Lululemon currently offers Mirror in 150 of its retail locations, with plans to expand to another 50 by end of year - the retail footprint is a clear bid to compete with Peloton’s successful storefront model. He pointed to the two brands’ overlapping customer base. Last year, McDonald said he sees Mirror as a complementary brand to Lululemon and predicted it will be profitable by by this year. For Lululemon, Mirror is still a major play for its virtual fitness ambitions.
LULULEMON MIRROR DRIVER
COVID-19 has been a major driver for the category at large, while questions remain as to how much of that spending will regress as gyms around the country reopen. And for many, the Lululemon Mirror’s biggest drawback by far is the high-up front cost, 2,200. During the same period, Lululemon’s e-commerce visits grew 6.7 and 2.9. They are the go-to person for guests to understand the benefits of The. The figure is based on a potential 600,000 subscribers - though Mirror’s parent doesn’t break out specific hardware figures. Description & Requirements The MIRROR Lead is the superuser of MIRROR at our store. In quarterly earnings posted earlier this year, Lululemon forecasted up to $700 million in revenue by 2023, for the brand it purchased for $500 million last year. Lululemon’s acquisition of Mirror, the home-fitness startup that streams workouts through a mirror-like device, for a reported 500 million last week, is pure omnichannel retailing gold. In her stead, a trio of Mirror executives - Tess Hales, Olivia Lange and Kristie D’Ambrosio-Correll - will serve as co-heads of the brand, reporting to Lululemon CEO Calvin McDonald, as the company searches for a replacement for Putnam. Lululemons 500 million acquisition of high-tech fitness brand Mirror doesnt seem to be paying off. Last month, Lululemon reported that it saw an increase in direct-to-consumer (D2C) net revenue in the second quarter of the year, with D2C. (Photo by Steve Jennings/Getty Images for TechCrunch) Lululemon purchased Mirror for 500 million in July 2020. Using some back of the envelope math that you can check out here, we can estimate that Mirror has somewhere between 50-100K customers. Mirror is estimated to bring in 100-150M in revenue in 2020. SAN FRANCISCO, CA – SEPTEMBER 06: Mirror Founder and CEO Brynn Putnam (L) and moderator Lucas Matney speak onstage during Day 2 of TechCrunch Disrupt SF 2018 at Moscone Center on Septemin San Francisco, California. First, the sheer number of Mirrors that lululemon would need to sell in order for this to have a large impact seems unrealistic.
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